Over 275,000 people come out to celebrate Charlotte Pride after a two year hiatus. ETCH teamed up with Gilead for the return of the highly anticipated event.
Gilead Sciences provides prevention options for those who are looking for another barrier of protection for safer sex was one of the many vendors that participated in this years historic event. .
The pharmaceutical giant also provides treatment options for those that are HIV Positive. These lifesaving treatments has saved many lives. It was our honor to collaborate with Gilead in celebrating this years pride festival.
The “Press Play” campaign was somewhat of an interactive experience. We used QR Codes on the Free “Swag” we gave to the many attendants. Our goal was to bring awareness to the importance of knowing your status, and pressing play on life. We had canvas bags, packaged condoms, graphic tees, retro sunglasses, and red wrist bands all branded by Gilead.
The crowd loved the free swag and the information about Gileads’ goal erase the stigmas surrounding HIV. We met many wonderful people and saw the most diverse inclusive crowd ever. Events like these are essential to our community and we are truly grateful for the whole experience.
You can smell the sweet aroma of funnel cake in the air. You can hear to the sounds of laughter, and witness the sight of big smiles from ear to ear. The liberating feelings of Freedom took over the heart of the Queen City.
CPD and the Queen City
Charlotte Pride is intended to be a safe inclusive space. Charlotte Police Department did a wonderful job at making this years event feel like home.
We can’t forget to mention City Council Member Braxton Winston. It was refreshing and reassuring to see the people who are representing us out with the community. Huge THANKS to all that came out to make this one of Charlottes most memorable Pride events. We hope to see you at next years event!
To learn more about Pride in the Queen City you can visit https://charlottepride.org/
If you are looking to get more information about PREP please talk to your health care provider and visit www.cdc.gov